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Influence: Science and Practice (4th Edition)

Robert B. Cialdini

Buy this book at Amazon.com or try Amazon.co.uk in England, Amazon.ca in Canada, Amazon.de in Germany, Amazon.fr in France, Amazon.it in Italy, Amazon.es in Spain. ASIN=0321011473, Category: Science, Language: E, cover: PB, pages: 262, year: 2000.

How to convince others, avoid being mislead, how to detect attacks on subconsious level, improve yourself by learning more about psychology, evolution, the roe of testosterone in human behaviour.
See interview with the author: www.insideinfluence.com/year02/08/Persuasion.PDF

and Persuasion and the 'Poison Parasite'